Office: Room 701
Office Hours: Monday and Wednesday 3-4 PM
In this course, you will learn about the basic elements of design, and how those elements affect
perception, with an emphasis on how design affects people in a commercial environment. In step
by step lessons, you will learn the most important topics of Adobe InDesign CS3, Adobe
Illustrator CS3, and Adobe Photoshop CS3. You will first learn how to get started with InDesign,
including how to work with text and set up a document, how to work with frames, and how to
work with colors. Then, you will learn how to get started with Illustrator, including how to create
text and gradients, draw and compose an illustration, transform and distort objects, and how to
work with layers. Finally, you will learn how to get started with Photoshop, including how to
work with layers, make selections, incorporate color techniques, and place type in an image.
Numerous outside projects will accompany the projects provided in the text. You will be
expected to store all projects and project descriptions for incorporation into your electronic
Text: Chris Botello, Elizabeth Reading The Design Collection Revealed, Course Technology,
Project files: Instructor will provide instructions for obtaining the Project files.
Software: Microsoft Office XP, Internet Explorer 7, Adobe InDesign CS3, Adobe Illustrator
CS3, Adobe Photoshop CS3, and Windows XP will be used.
Handouts: Additional handouts may be required. Instructor will provide information on obtaining
Visual Art Standards 9-12 Proficient
1.0Artistic Perception- processing, analyzing, and responding to sensory information through
the language and skills unique to a given art.
Develop Perceptual Skills and Visual Arts Vocabulary
1.1 Identify and use the principles of design to discuss, analyze, and write about visual aspects in
the environment and in works of art, including their own.
1.2 Describe the principles of design as used in works of art, focusing on dominance and
Analyze Art Elements and Principles of Design
1.3 Research and analyze the work of an artist and write about the artist's distinctive style and its
contribution to the meaning of the work.
1.4 Analyze and describe how the composition of a work of art is affected by the use of a
particular principle of design.
Impact of Media Choice
1.5 Analyze the material used by a given artist and describe how its use influences the meaning
of the work.
1.6 Compare and contrast similar styles of works of art done in electronic media with those done
with materials traditionally used in the visual arts.
2.0 Creative Expression- Creating, Performing, and Participating in the Visual Arts
Skills, Processes, Materials, and Tools
2.1 Solve a visual arts problem that involves the effective use of the elements of art and the
principles of design.
2.2 Prepare a portfolio of original two-and three-dimensional works of art that reflects refined
craftsmanship and technical skills.
2.3 Develop and refine skill in the manipulation of digital imagery (either still or video).
2.4 Review and refine observational drawing skills.
Communication and Expression Through Original Works of Art
2.5 Create an expressive composition, focusing on dominance and subordination.
2.6 Create a two or three-dimensional work of art that addresses a social issue.
3.0 Historical and Cultural Context- Understanding the Historical Contributions and Cultural
Dimensions of the Visual Arts
Role and Development of the Visual Arts
3.1 Identify similarities and differences in the purposes of art created in selected cultures.
3.2 Identify and describe the role and influence of new technologies on contemporary works of
Diversity of the Visual Arts
3.3 Identify and describe trends in the visual arts and discuss how the issues of time, place, and
cultural influence are reflected in selected works of art.
3.4 Discuss the purposes of art in selected contemporary cultures.
4.0 Aesthetic Valuing- Responding to, Analyzing, and Making Judgements about works in the
4.1 Articulate how personal beliefs, cultural traditions, and current social, economic, and
political contexts influence the interpretation of the meaning or message in a work of art.
4.2 Compare the ways in which the meaning of a specific work of art has been affected over time
because of changes in interpretation and context.
Make Informed Judgments
4.3 Formulate and support a position regarding the aesthetic value of a specific work of art and
change or defend that position after considering the views of others.
4.4 Articulate the process and rationale for refining and reworking one of their own works of art.
4.5 Employ the conventions of art criticism in writing and speaking about works of art.
5.0 Connections, Relationships, Applications- Connecting and applying what is learned in the
Visual Arts to other art forms and subject areas and to careers
Connections and Applications
5.1 Design an advertising campaign for a theatre or dance production held at a school, creating
images that represent characters and major events in the production.
5.2 Create a work of art that communicates a cross-cultural or universal theme taken from
literature or history.
5.3 Compare and contrast the ways in which different media (television, newspapers, magazines)
cover the same art exhibition.
Careers and Career-Related Skills
5.4 Demonstrate an understanding of the various skills of an artist, art critic, art historian, art
collector, art gallery owner, and philosopher of art (aesthetician).
Media Support and Services Pathway Standards
Students in the Media Support and Services Pathway prepare for careers that involve creating,
designing, and producing multimedia products and services, including the development of
digitally generated or computer-enhanced media used in business. Organizations of all types and
sizes use digital media (e.g., CDs, DVDs, Web sites) to communicate with existing and potential
customers. Media support experts can find jobs in organizations doing such work as creating ebusiness
B1.0 Students understand the effective use of tools for media production, development, and
B1.1 Know the basic functions of media design software, such as keyframe
animation, two-dimensional design, and three-dimensional design.
B1.2 Use appropriate software to design and produce professional-quality images, documents,
B1.3 Analyze the purpose of the media to determine the appropriate file format and level of
B1.4 Analyze media and develop strategies that target the specific needs and desires of the
B1.5 Understand the development and management process of a show (e.g.,
television programs, musicals, and radio programs).
B1.6 Know the basic design elements necessary to produce effective print, video,
audio, and Web-based media.
B1.7 Use technical skills (e.g., pagination, printing, folding, cutting, and binding) to produce
1.3 Organize work into a meaningful folder structure.
2.2 Produce a publication that applies good design principles.
5. Discuss copyright, email etiquette, Web site viewing, and privacy issues related to responsible
use of technology and describe personal consequences of inappropriate use.
Graphing and x, y coordinates
(12.2) Students analyze the elements of America's market economy in a global setting.
(12.2.8) Explain the role of profit as the incentive to entrepreneurs in a market
(12.4.3) Discuss wage differences among jobs and professions, using the laws of
demand and supply and the concept of productivity.
Students understand the principles of effective oral, written, and multimedia communication in a
variety of formats and contexts
(2.1) Analyze the structure and format of functional workplace documents, including
the graphics and headers, and explain how authors use the features to achieve
(2.3) Verify and clarify facts presented in other types of expository texts by using a
variety of consumer, workplace, and public documents.
(1.8) Design and publish documents by using advanced publishing software and
(1.8) Integrate databases, graphics, and spreadsheets into word-processed documents.
(1.4) Produce legible work that shows accurate spelling and correct use of the
conventions of punctuation and capitalization.
(2.4) Deliver multimedia presentations:
a. Combine text, images, and sound by incorporating information from a wide
range of media, including films, newspapers, magazines, CD-ROMs, online
information, television, videos, and electronic media-generated images.
3.0 Career Planning and Management
Students understand how to make effective decisions, use information about careers, and manage
personal career plans:
3.1 Know the personal qualifications, interests, aptitudes, knowledge, and skills necessary to
succeed in careers.
3.2 Understand the scope of career opportunities and know the requirements for education,
training, and licensure.
3.3 Develop a career plan that is designed to reflect career interests, pathways, and
3.4 Understand the role and function of professional organizations, industry associations, and
organized labor in a productive society.
3.5 Understand the past, present, and future trends that affect careers, such as technological
developments and societal trends, and the resulting need for lifelong learning.
Students know how to use contemporary and emerging technological resources in diverse and
changing personal, community, and workplace environments:
4.1 Understand past, present, and future technological advances as they relate to a chosen
4.2 Understand the use of technological resources to access, manipulate, and produce
information, products, and services.
4.3 Understand the influence of current and emerging technology on selected segments of the
4.4 Understand effective technologies used in Web site development and Internet usage.
4.5 Know procedures for maintaining secure information, preventing loss, and reducing risk.
5.0 Problem Solving and Critical Thinking
Students understand how to create alternative solutions by using critical and creative thinking
skills, such as logical reasoning, analytical thinking, and problem solving techniques:
5.1 Apply appropriate problem-solving strategies and critical thinking skills to work-related
issues and tasks.
5.2 Understand the systematic problem-solving models that incorporate input, process,
outcome, and evaluation components.
5.3 Use critical thinking skills to make informed decisions and solve problems.
5.4 Understand how financial systems and tools are used to solve business problems.
7.0 Responsibility and Flexibility
Students know the behaviors associated with the demonstration of responsibility and flexibility
in personal, workplace, and community settings:
7.1 Understand the qualities and behaviors that constitute a positive and professional work
7.2 Understand the importance of accountability and responsibility in fulfilling personal,
community, and workplace roles.
7.3 Understand the need to adapt to varied roles and responsibilities.
7.4 Understand that individual actions can affect the larger community.
8.0 Ethics and Legal Responsibilities
8.2 Understand the concept and application of ethical and legal behavior consistent with
8.3 Understand the role of personal integrity and ethical behavior in the workplace.
9.0 Leadership and Teamwork
Students understand effective leadership styles, key concepts of group dynamics, team and
individual decision making, the benefits of workforce diversity, and conflict resolution:
9.1 Understand the characteristics and benefits of teamwork, leadership, and citizenship in the
school, community, and workplace settings.
9.2 Understand the ways in which preprofessional associations, such as DECA—A Marketing
Association and Future Business Leaders of America (FBLA), and
competitive career development activities enhance academic skills, promote career choices, and
contribute to employability.
9.3 Understand how to organize and structure work individually and in teams for effective
performance and attainment of goals.
9.4 Know multiple approaches to conflict resolution and their appropriateness for a variety of
situations in the workplace.
9.5 Understand how to interact with others in ways that demonstrate respect for individual and
cultural differences and the attitudes and feelings of others.